HEAD OF DIGITAL ADVERTISING – PT. PXTON CHEMICAL INTERNATIONAL
2021 – 2022
– Ideates creative campaigns and new growth strategies
– Plans and executes all digital marketing, including SEO, paid search, paid social,
organic social, email, strategic partnerships, reporting and more
– Accelerates the sales pipeline by driving customer acquisition, retention, and
ultimately revenue through a variety of inbound and outbound marketing tactics
for B2B, B2C, and B2B2C audiences
– Contributed to the development and refinement of the brand strategy and
creative direction
– Spearheading website redesign to fix critical UX issues and optimize for a
mobile-first experience
– Measures and reports performance of all digital marketing campaigns to assess
against goals
– Developed social media strategy, created a content calendar, and managed
efforts across 5 platforms.