CV on ME – Yusuf Portfolio

Yusuf Maulana

Professional Digital Marketer

I’m passionate about leveraging technology to drive business growth and create impactful digital experiences. My goals is to help businesses achieve their marketing objectives by combining strategic thinking, creative execution, and technical expertise.

A little
about me

Hi, I’m Yusuf
I have over 7 years of experience in digital marketing and technology, specializing in social media management, paid ads, SEO, SEM, branding, and lead generation and also have a strong background in web development with PHP and JavaScript, working with CodeIgniter, Laravel, and WordPress. Additionally, I handle system administration (Linux & Windows) and networking. I work with MariaDB, MySQL, and MSSQL for data analysis and use tools like Adobe Creative Suite, Canva, SEMrush, and Google Analytics

Birthday

December 25, 1996

Phone

+62 812-2888-2877

Address

Tangerang Indonesia

yusufmailing@gmail.com

My
experiences

2023 - 2024

Marketing Manager
Aritco Skelevator Indonesia - PT. Sumber Kreatifa Elevatoria

Achievements – Increased Organic Leads & Digital Ads by 75% within 3 months – Conceived and executed a viral campaign with influencer Hae anna 2 million views (Hae.Anna – “Home Lift ter-effisien”) – Achieved #2 ranking for keywords “Lift Rumah Mewah” from Zero ranking to #2 Ranking SEO – Achieved #1 ranking for keywords “Lift Rumah” from Zero ranking to #1 Ranking SEM – Conceptualized innovative ideas for advertisements, social media taglines, headlines, search engine titles, marketing funnels and management apps – Collaborate Marketing with Principle Aritco Sweden & Southeast Asia Key Responsibilities : Data-Driven Marketing – Develope SWOT and TOWS analysis to inform marketing strategies – Analyzed competitor strategies and market trends – Develope comprehensive marketing campaigns based on data insights Innovative Media Buying – Lead digital media buying initiatives across multiple platforms – Planned, executed, and evaluated ads on Meta and Google platforms – Conceptualized and executed showrooms and events Brand & Event Collaboration – KOL Management Collaborated with influencers, architects and event partners to promote campaign and brand awareness Branding Strategies – Created tagline campaigns yearly and quarterly – Develope documentation for projects, including video design alignment with KPIs – Established SEO and SEM strategies, including keyword research and content creation Metrics & Analytics – Accurately calculated and analyzed key metrics, including cost per reach, views, engagement and million – Used data-driven insights to inform strategic decisions Marketing Management – Managed digital assets and set up team workflows using Asana, Google Suite and CRM tools – Monitored and reported on marketing performance against key performance indicators (KPIs)

2022 - 2023

IT Supervisor
Books & Beyond - PT. Gratia Prima Indonesia

Achievements – Successfully implemented RAM optimization on server using Docker Engine, ensuring improved performance and efficiency. – Designed and developed a Power BI database integrated with SAP, Store-to-store, Website, and Offline sales platforms, providing real-time insights and data visualization. – Established fast and seamless integrations of data or APIs from stores to local servers, enabling efficient data exchange and processing. – Successfully upgraded the big data CRM system from SAP All-in-One to SAP B1, enhancing scalability, flexibility and user experience. Key responsibilites Web based Managements – Oversee and maintain official e-commerce website, ensuring seamless functionality and user experience – Manage and maintain Point of Sales (POS) systems for all stores, including Books & Beyond – Develop third-party apps to integrate all platforms into a single platform Server Managements – Manage and maintain Linux and Windows servers (HYPER-V and VIRTUALBOX), cloud-based VPS, Docker Engine, and schedule queries – Develop new SAP B1 system, website integrations, and 3rd-party API connections – Design and develop reports using business intelligence tools (BI) for daily operations – Develop automated email reports for stock updates and e-commerce website analytics Network Managements Monitor and maintain network infrastructure, including: VPN (Virtual Private Network) connectivity, Public IP addresses, Fortigate firewalls, Mikrotik CCR routers – Oversee remote monitoring of Point of Sales (POS) systems, VPN connections, and CCTV cameras across all stores, warehouses, and main office locations

2020 - 2022

Head Of Digital Advertising
PT.Pxton Chemical International

Achivements – Increased sales revenue to 1000 pack orders for liquid vapor products (Orbit, Just Juice, and PxtonVapor). – Achieved the target of 15 liquid product distribution points on digital platform in the JABODETABEK area within 6 months. – Increased sales revenue for e-commerce retail products by 35%. – Successfully created website 3D animations for marketing campaign – Implementation Marketing 4p for Product Cleaning Liquids, E-Liquid & Parfume Key responsibilities Brand Development – Develop a new brand portfolio for Orbit Vapor (e-liquids), comprising Bestlight and Pxton, a range of home cleaning liquids. – Develop Concept and execution of all digital marketing activities, including SEO, SEM, paid social media ads, and e-commerce initiatives. Marketing – Boosted sales pipeline by driving customer acquisition, retention, and revenue growth through a diversified range of inbound and outbound marketing tactics, catering to B2B, B2C, and B2B2C audiences. – Managed all social media platforms to foster engagement and brand awareness. – Monitored and reported on the performance of all digital marketing campaigns to evaluate progress against key goals. Team Management – Design Concept Management for Cross-Channel Teams – Video Concept Management across Branded Channels – KOL Campaign Execution for Each Brand

2017- 2022

Co Founder Creative Media Agency
PT. Digital Cahya Sangkara - Digitalk Creative

Brand Development – Develop, implement and manage comprehensive digital marketing strategies for various brands, including Cimory, LQ Indonesia Lawfirm, PLB NET, Neo Bank and others. – Created SWOT, TOWS and SOAR analyses to inform creative content and campaign execution for clients. – Design and execute KOL campaigns with influencers for products such as LDY Glow, Cimory and NEO Bank. Digital Marketing Services – Develop innovative campaigns and product growth strategies for clients. – Create social media strategies, including content, taglines and hashtags. – Design and develop content for clients (videos, articles, infographics, web assets, emails) that align with their brand tone and style. – Identify trends and insights in social media and e-commerce to optimize spend and performance based on research. – Monitor and analyze digital marketing performance using tools such as Google Analytics and social media insights. Multimedia Design & Video Editing Services – Develop content schedules for social media weekly and monthly. – Produce and edit videos for product showcases, company profiles, testimonials and project references. – Design campaign materials, flyers, banners and packaging for our clients’ products. IT Services – Develop mobile apps, websites company profiles, Augmented and Virtual reality for clients. – Design and integrate e-commerce applications with internal CRM systems. – Develop live social media platforms for popular platforms such as TikTok and Shopee.

2018 - 2020

Sr. E-commerce Executive
PT. Indotara Persada

Achievements – Increase e-commerce revenue from IDR 1 billion to IDR 3 billion and subsequently to IDR 5 billion, thereby demonstrating a substantial growth trajectory – Established a high-performing teams of innovative, committed to integrity and product knowledge with expertise in understanding the distinct characteristics of each of the 3,000 products across 15 categories – Effectively implemented a multi-faceted marketing approach that leveraged the 4P’s (Product, Price, Promotion, and Place) for our “Ferratti Ferro” coffee machine and “Kusatsu” Water Filter Machine, achieving widespread popularity and virality in the market during 2017 – 2018 E-Commerce Management – Develop & Managed all e-commerce channel such as Tokopedia, Shopee, Indotrading and others activities (Product uploads, Copywritting, Chat, Complaint, Delivery.). Teams Management – Established a collaborative and efficient work culture within the e-commerce teams, driving customer satisfaction and loyalty Data Driven – Implementation Marketing 4p for Product Coffee Machine, Water Jet Cleaner, Water filter. – Analyzed and Scraped top competitor data using third party apps for products on e-commerce platforms to implement strategies for the company. Branding Strategies – Created branding for all product copywritting “JAMINAN AFTER SALES SERVICE” – KOL Strategies Ade Rai “Bomac Extra Work Extra Strong” For ForKlift Product and Harri Risandi ” Mesin Kopi harga 2 jtan “, “Mesin Kopi kelas semi professional”

2017 - 2018

Staff E-Comerce and Design
PT. Indotara Persada