DIGITAL MARKETING MANAGER – PT. SUMBER KREATIFA ELEVATORIA ( SKELEVATOR )
2023 – 2024
Achievements
– Increased Organic Leads & Digital Ads by 75% within 3 months
– Successfully executed an influencer viral campaign with 2 million views (Hae.Ana – “Home Lift ter-effisien”)
– Achieved #2 ranking for keywords “Lift Rumah Mewah” from zero ranking in SEO
– Achieved #1 ranking for keywords “Lift Rumah” from zero ranking in SEM
– Conceptualized innovative ideas for advertisements, social media taglines, headlines, search engine titles, marketing funnels, and management apps
– Collaborated directly with Principle Aritco Sweden & Southeast Asia
Key Responsibilities :
Data-Driven
– Analyze SWOT & TOWS & Value Proposition Product
– Created Marketing plan online & offline quarter based on SWOT & TOWS
– Analyze Competitor Strategies Online, Offline & Event campaigns
– Conduct market research on testing campaign interest, customer behavior, customer platform to gather valuable insights and inform marketing strategies
– Devise and implement comprehensive 360-degree marketing campaigns based on leveraging data insights and industry trends.
Innovative Media Buying
-Lead and oversee digital media buying initiatives, collaborating with social media management agencies, key opinion leaders (KOLs), and multiple digital platforms, specializing in Meta and Google advertising expertise
– Analyzed and updated KOL databases to execute campaigns on social media platforms.
– Planned, executed, optimized, and evaluated ads on Meta and Google platforms.
– Conceptualized and executed a showroom/event campaign example for Chinese New Year (Imlek), offering discounts up to 10% on Angpao Trees or cashback of IDR 15 million upon signing up at the showroom.
– Planned, executed, optimized, and evaluated social media, YouTube, content articles, and other digital platforms.
– Optimized and evaluated ads content to generate Sales Qualified Leads (SQL).
– Created landing pages for streamlined product sales, focusing on quick and easy sales processes.
Brand & Event Collaboration :
– Collab and Partnership with influencer, Architect, Company brand Indonesia Design District(IDD), Indonesia Design Magazine and event with Indonesia Buildtech (IBT) and ARCH.id
Branding Strategies :
– Developed tagline campaigns for yearly and quarterly themes, including “Next Level Living”, “Easy to Use”, and “The Comfort at every moment”.
– Created documentation of projects in Indonesia, ensuring video design alignment with KPIs.
– Created Customers testimonial & feedback for companies
– Established SEO strategies, including: Keyword research and analysis, On-page optimization (meta tags, titles, descriptions), Off-page optimization (backlinks, link building), Content creation and optimization based on search engine ranking positions (SERP)
– Established SEM strategies, including:, Keyword research and analysis, Ad copywriting and headline creation, Content creation and optimization, Keyword targeting and bidding (CTR, CPC)
Metrics and Analytics: Accurately calculate and analyze key metrics, including Cost Per Reach, Views, Engagement, and Million. Use data-driven insights to inform strategic decisions and refine future marketing initiatives.
Marketing Managements :
– Managed and controlled all digital assets for the company, ensuring accurate tracking and analysis.
– Set up and managed team workflows and activities using Asana, Google Suite, and CRM tools to streamline collaboration and efficiency.
– Configured and implemented metadata, including: Meta tags (title, description, keywords) for all platforms, Meta images for optimized visual content
– Monitored and reported on the performance of marketing activities against key performance indicators (KPIs), providing data-driven insights for optimization and improvement.